VAYO partner program
White-label eSIM and reseller programme for UK and global travel businesses
Offer prepaid, data-only travel eSIMs under your brand, or resell through wholesale or API. VAYO reviews each application individually and recommends the right white-label, wholesale, API, affiliate, creator, or business arrangement.
Short answer: yes, VAYO offers white-label eSIM partnerships for UK businesses, alongside wholesale, API, affiliate, influencer and business tracks. VAYO is operated by London App Studio Ltd, a UK company (Company No. 13379239). White-label partners offer prepaid, data-only travel eSIMs for 200+ destinations in a partner-branded experience. Checkout, QR delivery, support ownership and commercial terms are agreed in writing after an application review. Applying is free, and there's no public rate card: pricing depends on your destination mix, volume and operating model.
What is a white-label eSIM?
A white-label eSIM is prepaid mobile data sold and delivered under your brand, while a connectivity provider (VAYO) runs the networks and fulfilment behind the scenes. A credible white-label offer defines the whole customer journey, not just the logo: checkout, emails, QR delivery, usage, top-up, refunds, privacy and support ownership. See how a white-label eSIM setup is scoped.
What is an eSIM reseller?
An eSIM reseller is a business that sells or distributes prepaid mobile data eSIM plans to travellers or end users, usually through a partnership with a connectivity provider. Instead of stocking physical SIM cards, resellers offer digital plans that customers install with a QR code in minutes.
The VAYO partner programme helps travel agencies, hotels, app developers, publishers, and teams add global connectivity to their customer or employee experience. Applications are reviewed around your channel, destinations, volume, support model, and technical needs. Learn more about what an eSIM is and our global coverage.
Reviewed by VAYO Partnerships · Ask a partnership question
VAYO partner programme at a glance
- Operator
- London App Studio Ltd, Company No. 13379239, United Kingdom
- What partners sell
- Prepaid, data-only travel eSIMs (no phone number, calls or SMS).
- Coverage
- 200+ destinations, with country, regional and global plans, including United Kingdom plans.
- Delivery
- QR code by email; installs on an unlocked, eSIM-compatible device.
- Partnership tracks
- Wholesale/reseller, API, white-label, affiliate, influencer, and business/teams — each scoped after application review.
- Cost to apply
- Free. Any setup, integration, platform or support charges are disclosed in writing before you commit.
- Who it is for
- Travel agencies, hotels, developers, publishers, creators, affiliates, and corporate travel teams that want to offer connectivity.
- How to start
- Submit the application form. VAYO reviews it and proposes a model, terms and an onboarding path.
Choose the partnership that fits
Wholesale, API, white-label, affiliate, influencer, and business teams are separate tracks — not one SKU.
Wholesale / reseller
Sell VAYO eSIM plans to your customers with partner terms shaped around your volume and markets.
Technical revieweSIM API
Discuss embedded catalog, checkout, and provisioning for your app or travel platform.
Brand reviewWhite-label
Build a partner-branded eSIM experience with scope agreed after review.
Applications openAffiliate
Recommend VAYO without buying inventory or handling traveller fulfilment.
Creator applicationsInfluencers
Apply for a creator partnership tailored to your audience and travel content.
Business enquiriesBusiness / teams
Arrange prepaid travel data for employees based on your destinations and trip pattern.
Every partnership starts with the right operating model
Tell us who you serve, where they travel, how you want to sell or distribute eSIMs, and who will own checkout and customer support. We use those details to recommend the most suitable partnership track.
Approved scope, pricing, payment, fulfilment, support ownership, technical steps, and launch timing are confirmed in writing during onboarding.
Why become a VAYO eSIM reseller
Give travellers seamless data abroad and open a new revenue line — without building a telecom stack from scratch.
New eSIM revenue
Add travel data plans alongside bookings, stays, or apps and monetise every connection you enable.
Digital delivery by email
Customers receive a QR code by email — no plastic SIM cards, shipping, or store visits.
200+ destinations
Cover the trips your audience actually takes, with local 4G/5G networks worldwide via VAYO.
Partner support
A clear path for reseller onboarding, commercial questions, and ongoing collaboration as you scale.
White-label vs wholesale vs API: which eSIM model fits?
Tell us how you want to offer connectivity. After review, we recommend the model that fits — nothing is locked before we talk.
| Model | Best for | Whose brand the traveller sees | Who handles checkout and payment | Who supports the traveller |
|---|---|---|---|---|
| White-label | Established travel brands with a clear audience | Yours. Brand attribution, emails, QR delivery and website surfaces are agreed in review. | Defined in the approved scope (payment provider, merchant of record, tax, refunds). | First-line support agreed in review. VAYO handles the contracted technical escalation. |
| Wholesale / reseller | Agencies, hotels, retailers | Agreed in review. | Your ordering workflow with VAYO; partner pricing confirmed after review (bulk purchasing). | First-line support agreed in review. VAYO handles the contracted technical escalation. |
| API integration | App developers, travel tech, OTAs | Your app or platform. | Integration scope, credentials and commercials confirmed after technical review. | First-line support agreed in review. VAYO handles the contracted technical escalation. |
| Affiliate | Publishers, comparison sites | VAYO | VAYO. Tracking, attribution and commercial terms are confirmed after channel review. | VAYO |
| Influencers | Travel creators | VAYO | VAYO. Campaign, tracking, codes and commercial terms are agreed after review. | VAYO |
| Business / teams | HR and corporate travel | VAYO | Tailored business terms. | Tailored to the team. |
Compare partnership models side by side. Looking for deeper integration? Apply with your real requirements. We will distinguish what can be piloted now from what belongs on the product roadmap.
Can I sell eSIMs on my own website or app under my brand?
That's what the white-label review covers. Include your requirements in the application: browse, checkout, payment ownership, QR delivery, usage, top-up, support and administration. VAYO reviews them together and confirms what can be piloted now and what belongs on the product roadmap. Some applicants may be better suited to wholesale or a co-branded approach first.
What should UK businesses check before launching a white-label eSIM?
- Who is the merchant of record, and who handles tax and refunds. These are defined in the approved scope.
- What the product is: data-only eSIMs. Travellers keep their main SIM for calls and texts.
- Device requirements: the phone must be unlocked and eSIM-compatible (compatible devices).
- Plan types: fixed-data plans, or daily plans with a high-speed allowance and then reduced speed. Daily plans aren't uncapped "unlimited" data.
- Refund policy for VAYO-direct customers: a full refund if the eSIM hasn't been installed or activated and the request is made within 30 days of purchase. Agree your own policy in the scope.
Who can join the eSIM partner program
If you reach travellers or ship products they use on the road, you can apply to become a VAYO reseller.
Indie developers
App builders and SaaS founders who want to embed or resell global data plans for their users.
Tourism agencies
Tour operators and travel agencies adding eSIM as a high-value upsell to packages and bookings.
Hotels & hospitality
Hotels, resorts, and stays that want guests connected from arrival — without roaming surprises.
Travel tech platforms
Booking engines, OTAs, and destination apps integrating connectivity into the trip journey.
Creators & affiliates
Travel creators and publishers who recommend connectivity and want a partner-friendly path.
Corporate travel & HR
Teams managing employee travel who need simpler, prepaid data instead of carrier roaming.
How to become a VAYO eSIM reseller or white-label partner
Three steps from application to a clear fit decision. Applying is not a promise of product access.
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Step 1
Apply online
Tell VAYO about your business, legal market, channels, destinations, expected monthly volume and preferred track.
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Step 2
Complete qualification
VAYO reviews your channel, destinations, volume, support model and technical requirements.
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Step 3
Confirm your onboarding plan
VAYO outlines the recommended model, commercial terms, responsibilities, implementation and next steps, and confirms them in writing.
eSIM reseller application
Share your legal market, channel, destinations, volume, and preferred partnership track. We review each application and recommend the right onboarding path.
eSIM reseller and white-label FAQ
Common questions about white-label, wholesale and reseller partnerships with VAYO.
What is a white-label eSIM?
A white-label eSIM is prepaid mobile data sold and delivered under a partner's brand, while a connectivity provider such as VAYO operates the networks and fulfilment behind the scenes. VAYO's catalogue behind it covers 200+ destinations.
Does VAYO offer white-label eSIM in the UK?
Yes. VAYO is operated by London App Studio Ltd, a UK company (Company No. 13379239), and reviews white-label applications from UK and international businesses individually. Scope, responsibilities and commercial terms are confirmed in writing after review.
How much does a white-label eSIM partnership cost?
Applying is free. VAYO doesn't publish a universal rate card or setup menu: any branding, integration, platform or support charges are included in a written commercial proposal before you commit.
Can I run an eSIM store on my own website or app?
Include it in your application. VAYO reviews browse, checkout, payment ownership, QR delivery, usage, top-up, support and administration together, then confirms the scope. Some applicants start with wholesale or a co-branded model first.
What is the difference between white-label, wholesale and API eSIM?
White-label puts the customer experience under your brand. Wholesale means buying eSIM plans in bulk to sell to your customers, on partner pricing set after review. API connects VAYO's catalogue and provisioning to your app or platform. All three are scoped individually.
Who supports my customers?
For affiliate sales and VAYO-direct purchases, VAYO supports the traveller. In wholesale, API or white-label arrangements, first-line customer and billing support is agreed during review, and VAYO handles the contracted technical escalation path.
Do VAYO eSIMs include a UK phone number or calls?
No. VAYO eSIMs are data-only and don't include a phone number, calls or SMS. Travellers keep their main SIM active for voice and text while the eSIM provides data on local networks.
Who can become a VAYO eSIM reseller?
Tourism agencies, tour operators, hotels, indie developers, travel tech platforms, creators, affiliates and corporate travel or HR teams. The application asks for your market, channel, destinations, volume and preferred partnership track.
What is an eSIM reseller program?
An eSIM reseller program lets businesses sell or distribute prepaid mobile data plans under a partnership with a connectivity provider. With VAYO, partners can offer digital eSIMs for 200+ destinations, then discuss wholesale pricing, API access, or white-label options after applying.
How do I become an eSIM reseller with VAYO?
Submit the partnership application with your legal market, channel, destinations, volume, and preferred track. We review your model and recommend the appropriate scope, terms, responsibilities, and onboarding path.
Do you offer wholesale eSIM pricing?
Commercial terms are proposed after application review. We do not publish a universal wholesale rate card; approved partners receive pricing suited to their destination mix, volume, and operating model.
How long does the eSIM reseller application review take?
We'll review your application and get back to you.
Are there setup fees, monthly fees, or a minimum spend?
Applying is free. Setup, integration, platform, or minimum-spend requirements depend on the approved partnership model and are disclosed in writing before onboarding.
Do you offer unlimited data plans for resellers?
Many destinations include daily high-speed plans with a fair-use allowance, then reduced speed — not uncapped unlimited. Europe also has fixed-data regional plans. Browse the public catalog; approved partner pricing is confirmed after destination mix and volume are reviewed.
Explore VAYO for partners and travellers
Want to help shape the VAYO partner programme?
Apply in a few minutes. We will review your model and recommend the right next step for your business.
Apply to become a reseller